Forrester Event in Scottsdale

I am on the road at a Forrester event in Scottsdale, AZ so this will hav to be brief. (On a sidenote, the Phoenician resort rocks. Some of the best service I've ever experienced). The focus of the event has been promoting IT to be a true peer to the other business executives, right in line with one of Capterra's messages to its users of promoting IT as a better business partner.

My surpise takeaway from the event has been that Forrester dabbles in B2B marketing best practices and has recently written some pieces (Laura Ramos is the key analyst) on the subject. In fact, they even have a marketing blog. It is nice to know that Forrester is recognizing much of what Capterra deals with (and I blog about), particularly in regard to the lack of solid measurement of marketing programs.

It's almost as if marketers (in general) have been so used to not measuring results with traditional media such as print and TV that these have carried over to their online efforts. Good to know that Forrester is joining the cause to help bring marketers up to speed.