Lead Management Report

I just finished reading a recently published MarketingSherpa case study, this one titled "Lead Scoring & Management Roundtable." As always, it has some great data (interviews in this case) regarding the lead process and how the marketing department and sales department should work together in order to optimize the handling of sales leads.

Luckily, they are offering a free download for the rest of the week. Certainly a worthwhile 20 minutes of reading. I particularly enjoyed Brian Carroll's response to the first question of which leads salespeople should have access to. Check it out!