Ten Tips Regarding Homepage Design
Enough marketing consultants advise you not to link to your homepage from your Pay-Per-Click ads that I don't think it needs to be repeated by me. However, I do think the Pay-Per-Click Listings we offer on Capterra are an exception if, and only if, your homepage is well designed. So what comprises a well designed homepage? Try this top 10 list:
1) Focus attention on your offerings. Afterall, the primary goal of your website is to generate leads, and the primary reason that prospects visit your website is to find information about your offerings.
2) Have your About Us page and Contact Us page very easy to find. Both should be part of your footer and at least one of them should be up top and highly visible.
3) Include a free offer and call to action.
4) Make it easy for your visitors to find your most popular web pages by linking directly to them.
5) Try to keep everything above the fold. Users seldom scroll down anyway.
6) Make it look clean and professional. It will be the first impression of your company for many of your prospects and partners.
7) Include an image of a person, a screen shot of your product or some other relevant graphic.
8) Avoid images that move since they often distract the prospect.
9) If you offer free trials, online demos or downloads, be sure to mention them since they are often favorites of your web visitors.
10) Test changes to your homepage frequently to see what works and what doesn't. You'll be surprised by the impact that seemingly minor details will have.
For a good example, check out Intuit's homepage. Your homepage will be the doorway to your website for much of your web traffic regardless of whether you link to it from your paid campaigns. So anything you can do to improve it should have a direct impact on your ability to convert your visitors into leads.
Any suggestions that I missed? Email me at ortner@capterra.com.
1) Focus attention on your offerings. Afterall, the primary goal of your website is to generate leads, and the primary reason that prospects visit your website is to find information about your offerings.
2) Have your About Us page and Contact Us page very easy to find. Both should be part of your footer and at least one of them should be up top and highly visible.
3) Include a free offer and call to action.
4) Make it easy for your visitors to find your most popular web pages by linking directly to them.
5) Try to keep everything above the fold. Users seldom scroll down anyway.
6) Make it look clean and professional. It will be the first impression of your company for many of your prospects and partners.
7) Include an image of a person, a screen shot of your product or some other relevant graphic.
8) Avoid images that move since they often distract the prospect.
9) If you offer free trials, online demos or downloads, be sure to mention them since they are often favorites of your web visitors.
10) Test changes to your homepage frequently to see what works and what doesn't. You'll be surprised by the impact that seemingly minor details will have.
For a good example, check out Intuit's homepage. Your homepage will be the doorway to your website for much of your web traffic regardless of whether you link to it from your paid campaigns. So anything you can do to improve it should have a direct impact on your ability to convert your visitors into leads.
Any suggestions that I missed? Email me at ortner@capterra.com.
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