Four Reasons to Ignore Software Budget
For those of you keeping tabs, I missed my weekly blog post last week for the first time since I started in July. For good reason though - my wife gave birth to a baby girl! We're very excited to say the least...
On to this week's topic - the initial budgets that prospective software buyers will report when beginning their software research. Given the high number of buyers and vendors I have spoken with who have told me that they spent way more (and occasionally way less) than they originally thought they would, here's my list of 4 reasons to ignore these initial budget estimates:
1) Since software is supposed to either help decrease costs or increase revenue, it is difficult for the buyer to estimate how much one should be willing to spend - unlike say, buying a car, where you do actually do only have a certain amount of money to spend.
2) Many software buyers have never bought this particular type of product before and have no idea what to expect.
3) Buyers would rather not reveal how much they could spend out of fear that vendors will not pass along discounts, oversell them, etc.
4) The amount of money that buyers will save will vary from product to product.
In fact, not having a set budget is often the best case scenario for the vendors who are then positioned to educate the potential customer and remind them that buying software should be considered an investment, not yet another budget expense.
On to this week's topic - the initial budgets that prospective software buyers will report when beginning their software research. Given the high number of buyers and vendors I have spoken with who have told me that they spent way more (and occasionally way less) than they originally thought they would, here's my list of 4 reasons to ignore these initial budget estimates:
1) Since software is supposed to either help decrease costs or increase revenue, it is difficult for the buyer to estimate how much one should be willing to spend - unlike say, buying a car, where you do actually do only have a certain amount of money to spend.
2) Many software buyers have never bought this particular type of product before and have no idea what to expect.
3) Buyers would rather not reveal how much they could spend out of fear that vendors will not pass along discounts, oversell them, etc.
4) The amount of money that buyers will save will vary from product to product.
In fact, not having a set budget is often the best case scenario for the vendors who are then positioned to educate the potential customer and remind them that buying software should be considered an investment, not yet another budget expense.
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