Pining For a New Years Resolution?
Two ideas for your marketing department...
1) Craft an email marketing campaign that reaches all incoming leads as soon they submit their contact details on your website. The campaign should consist of periodic emails, not just one. And if your marketers are feeling really aggressive, it could even include an occasional phone call to the lead as part of the campaign.
(If you aren't receiving many leads from your web form, then read one of my earliest posts.
2) Make your website design easier to tweak. This will allow you to test minor changes on a periodic (weekly or monthly) basis to see what works and what doesn't when it comes to converting your web visitors into leads.
Good luck in the new year!
- Mike
1) Craft an email marketing campaign that reaches all incoming leads as soon they submit their contact details on your website. The campaign should consist of periodic emails, not just one. And if your marketers are feeling really aggressive, it could even include an occasional phone call to the lead as part of the campaign.
(If you aren't receiving many leads from your web form, then read one of my earliest posts.
2) Make your website design easier to tweak. This will allow you to test minor changes on a periodic (weekly or monthly) basis to see what works and what doesn't when it comes to converting your web visitors into leads.
Good luck in the new year!
- Mike
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