More Ways to Convert Visitors Into Leads

Galen De Young just wrote a piece that provides a decent list of resources you can offer on your website to convert your visitors into actual leads.

Some are the standard offers such as demos, white papers and trials, but others are a bit more cutting edge such as podcasts and webcasts. I couldn't imagine a much more valuable task for a marketing department than to create some of these tools and begin testing them as lead converters over the corporate website.

Plus they make life easier for the salespeople when performing regular follow-ups with leads. Instead of simply contacting the leads with the standard "just checking in to see how things are going", salespeople can actually provide a new content piece that may help guide the lead closer to becoming a sale.