Sell Your Unqalified Leads!

Here's a random idea...why not partner with other software companies that have products similar to yours yet different enough that they may place value in the leads that you would normally discard?

Expanding on this, your marketing efforts hopefully result in tons of leads. However, as you well know, only a fraction of these leads qualify as a good fit for your offering. Maybe the customer is too big or small. Maybe they are from a region you do not cover. Or maybe they are looking for certain features that your product does not include.

Instead of turning that lead away entirely, why not refer them to another software company that you have developed partnership with to either trade leads or literally pay each other for them? After all, it was your marketing dollars that generated the lead. Why not get compensated for it?