Case Study in Web Design Flaws

One of our customers recently canceled their Capterra subscription (I hate to call out previous customers so I won't name names) due to lack of performance. What is amusing is that not only are they software company but they market themselves as a web design firm. So wouldn't one think that their own website would have a great, lead-optimized design? Unfortunately, not the case. Here is a top-5 list list of their current design flaws:

1) No clear calls to action.
2) Paragraphs of text too long to read.
3) No customer testimonials.
4) Painfully long online form.
5) Online form difficult to access.

I figure if they are getting all these things wrong and they do website design, then it is probably safe to say that many software companies get these things wrong. In fact, from my experience, with the exception of the final point, they are probably the four most common mishaps I find among our vendors.