The Importance of Case Studies

I've mentioned this before, but I can't stress enough how important good testimonials and case studies are to converting not only visitors into leads, but also for pushing leads closer to sales. They should be displayed prominently within the website and used as collateral for email marketing campaigns. Getting prospects to read these stories can really help make them psychologically ready to consider buying your product. Knowing that their peers have chosen you and succeeded is very compelling.

Along these lines check out this piece on testimonials and this piece on case studies. Both offer some great tips.