Michael Ortner's Guide to Software Marketing and Online Lead Generation
I founded Capterra in 1999 in an attempt to resolve two problems plaguing the software industry: a high rate of purchase failures and exorbitant marketing costs. With the growing popularity of the Internet as both a tool for product research and marketing, Capterra would capitalize on these trends and address both problems by creating an online marketplace connecting software buyers with software vendors. Capterra is now a profitable, high-growth technology company based in Arlington, VA. The point of this blog is to share my experiences with all facets of online marketing - both what works and what doesn't. On a personal note, I grew up in Malvern, PA, graduated from Georgetown University in 1995 and currently live in Falls Church, VA with my wife, Liz, and our two children, Gabriel and Julia.
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