Automated Alerts To Boost Conversions

MarketingSherpa has done yet another cool case study describing how Autobytel doubled conversions through more timely responses to leads. While car sales are certainly different than software sales, I do think there is enough in common (expensive purchase guided by a salesperson) to warrant considering similar tactics when online leads are generated. I personally think the key is to strike the right balance between generic and useful. Possibly a simple "Thank you" email to the prospect letting them know a sales consultant will be following up shortly and also including a recent success story and a link to the site while simultaneously texting the salesperson letting them know they have a lead? Timeliness of response can pay huge dividends, as the case study demonstrates.