Content ideas for lead nurturing

Brian Carroll does a pretty worthwhile blog on B2B Lead Generation that I think is worth subcribing to. His most recent post includes content ideas for lead nurturing.

The idea of including informative content pieces in your follow ups with prospects is not a new one, but a very powerful one that is probably underutilized by many vendors. I'm willing to bet that there is a negative correlation between complaining that many of your leads are tire kickers and how well you include useful content in your follow up efforts.

If you have any data to support or contradict this, I'd love to hear from you!