Six Keys to Lead-Generation Success
Eran Livneh wrote a great piece on managing sales leads. Good reading for both your marketing and sales people. And his last statement is spot on...
"Your lead-generation program is only as strong as your weakest link. If any of the above is missing, your entire program will be compromised."
"Your lead-generation program is only as strong as your weakest link. If any of the above is missing, your entire program will be compromised."
1 Comments:
That is a good post. As a fairly creative guy making the transition from a developer / systems guy to a combination of marketing / web marketing, I can attest to the fact (disappointingly) that lead gen and management is very much a 70(process)/30(creativity) job. I'm constantly looking for ways to "script" solutions, but with the various sources, I've found myself expanding and expanding the script itself to the point where I begin thinking about the quality of my code. It's funny actually. The post also affirms my desire to tighten up the relationship between myself and the sales dept. Traditionally, our sales teams are used to either self-generating leads or, as is recently, being force fed leads while being held accountable for their conversion. It's kind of a touchy situation and makes sitting in particular meetings less than desirable. It's something I've really been lending some thought to. Thanks.
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