Transitioning: How to End Each of your Web Pages

I've commented before on the need to avoid dead ends at the bottom of each of your web pages. One way to help avoid this is by highlighting a call to action on every page. But I don't think this is enough. I also think it is necessary to make sure that every page flows to the next one. When designing your site, think of it as guiding a prospect through the buying process and not letting them get stuck at any point along the way. So each page must not only include stand alone information, but must also build momentum toward the next page.

Nick Usborne just wrote a good piece on this very subject.