Software Websites That Get It

I am constantly asked to reference software websites that put into practice the principles necessary for converting visitors to leads. Here are the five that I usually point to, in no particular order...

1) Syberworks
2) Autotask
3) Aimpromote
4) BuildIT Systems
5) Intuit

While they are not perfect, they are generally clean, simple, content rich and include clear calls to action. In other words, they get it.

Transitioning: How to End Each of your Web Pages

I've commented before on the need to avoid dead ends at the bottom of each of your web pages. One way to help avoid this is by highlighting a call to action on every page. But I don't think this is enough. I also think it is necessary to make sure that every page flows to the next one. When designing your site, think of it as guiding a prospect through the buying process and not letting them get stuck at any point along the way. So each page must not only include stand alone information, but must also build momentum toward the next page.

Nick Usborne just wrote a good piece on this very subject.

Inc. 500 - We made it!

Just a quick note to thank all of our loyal software customers who helped us reach the Inc. 500 list of fastest growing companies in the United States. We're excited to make the list and couldn't have done it without you!